Netflix on Vine/ Hollywood, CA

Taking on many identities during the design and construction of this project, bld was initially contracted in 2015 by Kilroy Real Estate as a core and shell project designed alongside Shimoda Design Group (Concept / Design Architect), House & Robertson (Architect of Record) and SkB Architects (Interior Design). On Vine is a mixed-use urban campus on a 3.5 acre site in the center of Hollywood. This project is a harmonious blend of commercial, retail, and production/studio buildings, with a luxury apartment tower with it’s wide walkways and lush landscaped communal spaces situated on a full city block.

Throughout the project, a very large public art monument was conceived, designed and coordinated with the initial design team and DPA Fine Art.

Los Angeles-based artist Maggie West’s photography was integrated into the industry’s first all-metal, photographic sequin mosaic, West collaborated with Jeremy Kirsch of SparkleMasters.

SPECTRUM’s glittering work of hand-crafted kinetic art spans 65 x 17 feet, five-stories tall and is made up of 39,000 powder coated stainless steel sequins. Each square sequin was laser-cut, custom painted and then intricately hung to create a vibrant, eye-catching portrait. (Similar to the old Sparklets trucks) The mesmerizing result, from any distance vantage point, is brought to life using only the power of wind and sun. bld was contracted to design the “after sunset” lighting, which was a challenge to place the 9 projectors on top of 3 buildings without creating reflections and glare. (See https://vimeo.com/491288681 for the Spectrum Reveal)

In 2019. Netflix leased the 5 buildings encompassing the 400,000 SF office and production/studio buildings, and a significant redesign was led by IIDA Fellow Collin Burry from Gensler where bld was contracted to design the multiple building terraces and redesign the plaza areas to be tailored to Netflix’s needs. In 2021, the project was complete.

(See next project, “Jardine”, which is the luxury residential tower in this campus)

On Vine77416A.jpg
Credit Kilroy Realty_8847_01.jpg
Credit Kilroy Realty_8631_01.jpg
On Vine6923&30.jpg
On Vine7759A.jpg
On Vine8301A.jpg
On Vine8691.jpg
On Vine9198.jpg
On Vine8508.jpg
On Vine8617.jpg
On Vine9113.jpg
Credit Kilroy Realty_arial_201117-DJI_0306_02.jpg
On Vine9075A.jpg
MAX_0048.jpg
On Vine77298A.jpg
On Vine77332A.jpg
On Vine77339A.jpg
On Vine77349.jpg
On Vine77365A.jpg
On Vine77373.jpg
Previous

San Francisco International Airport, Terminal 3, Boarding Area E
Next

Jardine / Living on Vine